FBM Spices

The social media work

FBM Spices creates authentic spice blends and masalas inspired by traditional Indian cooking. The brand needed awareness, online visibility, and dealer and customer inquiries from Instagram.

The challenge

Low brand awareness, limited reach for product launches, and very few online inquiries from retailers or customers — around 6–8 per week. Social media was used for posting, not for sales.

The strategy

A complete social media branding and lead generation strategy for a food/FMCG brand: product and recipe reels showing how to use the masalas, hashtag targeting in cooking niches, Meta campaigns aimed at home cooks, retailers and food enthusiasts, and a direct WhatsApp inquiry system for retailers and distributors.

What we did

• High-quality spice product reels and recipe-based content
• Educational posts about spices and attractive packaging visuals
• Meta campaigns targeting home cooks, retailers and food enthusiasts
• WhatsApp inquiry integration with a direct system for retailer and distributor leads

The outcome

Weekly leads grew from 8 to 95. ₹22,000 in ad spend generated ₹3,10,000 in revenue — a 14x return on ad spend — with more retailer and customer inquiries and stronger reach among cooking audiences.

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