Anoralux

The social media work

Anoralux provides premium energy-efficient lighting — event & stage effects, architectural series and digital displays. AdSara managed Instagram as a demand channel: product storytelling, audience targeting and lead capture into WhatsApp — turning a lighting brand’s social presence into consistent inquiries.

The challenge

Inconsistent content, limited reach, and no structured funnel: followers interacted with posts but rarely became inquiries. Direct Instagram inquiries were limited to roughly 10 per week.

The strategy

A growth and lead generation framework built for fashion and jewellery brands: product reels and lifestyle visuals with engagement-focused storytelling, audience targeting for fashion-conscious buyers and gift shoppers, Instagram ad campaigns promoting best-selling products, and a WhatsApp-integrated inquiry funnel.

What we did

• High-quality product reels and lifestyle visuals with a consistent brand identity
• Audience targeting for fashion-conscious buyers and gift shoppers
• Instagram campaigns promoting best-selling products with conversion-focused creatives
• WhatsApp inquiry integration and an optimized DM response system

The outcome

Weekly leads grew from around 10 to around 95. ₹25,000 in ad spend generated ₹3,40,000 in revenue — a 13.6x return on ad spend — and Instagram shifted from a showcase page to a reliable lead generation channel.

Instagram grids