Happy Soul Gifting

The social media work

Happy Soul Gifting offers customized gift hampers, personalized gift boxes and curated celebration gifts. Attractive products, but Instagram traffic was not converting into consistent inquiries and orders.

The challenge

Low reach and discoverability, no content strategy for gifting products, and no structured path from follower to customer. The page generated only around 8–10 inquiries per week.

The strategy

A social media growth and lead generation system for gifting and e-commerce brands: reels showcasing gift hampers, occasion-based content and promotions (birthdays, anniversaries, festivals), hashtag targeting in gifting niches, and a WhatsApp-first inquiry funnel with automated replies.

What we did

• Reels showcasing hampers, packaging videos and aesthetic product photography
• Occasion-based content and ad campaigns for birthdays, anniversaries and festivals
• Hashtag targeting for gifting and celebration niches
• WhatsApp inquiry integration with faster DM responses and automated replies

The outcome

Weekly inquiries grew from 10 to 110. ₹18,000 in ad spend generated ₹2,25,000 in revenue — a 12.5x return on ad spend — with materially higher conversion from Instagram visitors to customers.

Instagram grids