InstagramGifting
The Bling Global
From product posts to a premium gifting content system
Before → AfterInstagram grid rebuild
See workSt. Joseph's International Fire & Safety Academy (JIFSA)
From 12 to 180 student leads a week — 28x return on ad spend
- 180
- Student leads per week
- ₹8.4L
- Admissions revenue
- 15x
- Weekly inquiry growth
up from 12
from ₹30K ad spend
within campaign period
adsmanager.facebook.com
adsmanager.facebook.com
Meta Ads Manager view — campaign delivery, spend and cost per result
The campaign
JIFSA provides fire safety, industrial safety and occupational health training with placement support. Organic posting was not generating admissions: around 12 student inquiries a week came through Instagram.
The challenge
Limited student inquiries, no structured lead generation system, and low awareness among students about fire & safety career opportunities. Instagram traffic was hard to convert into real student leads.
The strategy
A student lead generation system designed for education institutes: educational reels about fire & safety careers, practical training-ground videos and student testimonials, Meta campaigns targeting students seeking job-oriented courses, and a WhatsApp lead capture funnel with a structured counselling flow.
What we did
- Educational reels explaining fire & safety careers, with training demonstrations
- Student testimonial content and career awareness posts
- Meta campaigns targeting students looking for job-oriented courses
- Lead forms and WhatsApp capture with a fast, structured counselling funnel
The outcome
Weekly student leads grew from 12 to 180. ₹30,000 in ad spend produced ₹8,40,000 in course admissions — a 28x return on ad spend — and consistent lead generation for enrollments.
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