Rchie Creation LLP

The social media work

Rchie Creation LLP is a Mumbai-based fashion jewellery manufacturer known for handcrafted artificial jewellery. A strong offline reputation was not translating into online inquiries: social media generated around 5 leads a week.

The challenge

Low visibility on Instagram, an inconsistent content strategy and no structured lead generation system. Social media was used for posting, not for sales — the business generated only around 5 leads per week from it.

The strategy

A structured social media growth and lead generation strategy: high-quality product reels and trend-based jewellery content on a consistent brand aesthetic, hashtag and audience targeting for jewellery buyers and resellers, Meta lead generation campaigns with conversion-focused creatives, and an optimized inquiry funnel with direct WhatsApp integration and DM automation.

What we did

• High-quality product reels and trend-based jewellery content on a consistent aesthetic
• Hashtag and audience targeting for jewellery buyers and resellers
• Meta lead generation campaigns with conversion-focused creatives
• WhatsApp inquiry integration and DM automation for faster response

The outcome

Weekly leads grew from 5 to 120 within the campaign period. ₹20,000 in ad spend generated ₹2,80,000 in revenue — a 14x return on ad spend — alongside a significant improvement in Instagram engagement and consistent inbound inquiries from buyers.