InstagramGifting
The Bling Global
From product posts to a premium gifting content system
Before → AfterInstagram grid rebuild
See workModern College of Management and Information Technology (MCMIT)
From 15 to 140 admission inquiries a week — 24x return on ad spend
- 140
- Inquiries per week
- ₹6.2L
- Admission revenue
- 9x
- Weekly inquiry growth
up from 15
from ₹25K ad spend
within campaign period
adsmanager.facebook.com
adsmanager.facebook.com
Meta Ads Manager view — campaign delivery, spend and cost per result
The campaign
MCMIT is a private college established in 2006 offering UG and PG programs (BBA, B.Com, BCA, B.Sc., M.Com, MSW, PGDCA, PGDBM). Admissions relied mainly on offline channels; digital platforms produced about 15 inquiries a week.
The challenge
Limited social media reach among students, low course awareness, minimal admission inquiries through Instagram and no structured digital lead generation strategy.
The strategy
A student acquisition and digital branding strategy for education institutes: course and career reels aimed at students finishing 12th grade, campus life content, Meta admission campaigns across Chhattisgarh, and WhatsApp-based counselling with structured follow-up.
What we did
- Reels explaining courses, careers and admissions eligibility
- Campus life, faculty and facility content to build familiarity
- Meta admission campaigns for BBA, B.Com, BCA and PG courses across Chhattisgarh
- WhatsApp admission inquiries with a quick-response counselling and follow-up system
The outcome
Weekly admission inquiries grew from 15 to 140. ₹25,000 in ad spend produced ₹6,20,000 in admission revenue — a 24x return on ad spend — and a strong ongoing Instagram presence for the college.
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