Modern College of Management and Information Technology (MCMIT)

The website

Modern College of Management and Information Technology (MCMIT) in Korba offers UG and PG programmes with a strong regional legacy. AdSara built an admissions-oriented website covering programmes, placements, campus life and student support — with clear apply and helpline actions.

The challenge

Education sites fail when fees, courses and “how to apply” are buried. MCMIT needed a trusted digital campus that parents and students could navigate on phones, with admissions CTAs that feed counselling on WhatsApp and calls.

The strategy

Structure the site around admissions journeys: programmes by level, why-choose-us proof (legacy, toppers, placements), and always-visible apply / helpline paths — then power inquiry volume with Meta campaigns AdSara also ran.

What we did

• Full college marketing site: admissions, academics, placements, student life
• Programme discovery by level and industry-aligned courses
• Proof modules: legacy metrics, toppers, student stories
• Apply-now and support CTAs for parents and students
• Foundation for paid admission campaigns landing on relevant pages

The outcome

MCMIT has a modern admissions website that supports both organic browsing and high-intent ad traffic — paired with documented lead-gen results on the performance case study.

Stack & craft

• Education CMS-style IA
• Responsive web
• Ad landing readiness